At Harding+, the world’s only cruise-exclusive retailer, we are proudly partnering with 14 cruise lines and operating on 80+ ships around the globe. With a legacy dating back to 1930, we bring decades of retail expertise and deep cruise industry knowledge to every collaboration. We currently work with 650+ brand partners, delivering best-in-class shopping experiences to cruise guests worldwide. Our mission is to transform cruise retail through powerful partnerships, data-driven insights, and a customer-first mindset.

Unrivalled Reach - With 300+ stores spanning 17,000 m² of retail space and over 6.6 million transactions annually, Harding+ offers brands an unparalleled opportunity to connect with a diverse, high-value customer base at sea.
Global Footprint - Headquartered in Bristol, Miami, and Sydney, our team includes over 1,000 onboard retail professionals and 280 landside experts, all working together to deliver seamless execution and retail excellence.
Data-Driven Decisions - We invest heavily in customer insight and analytics, using data to optimise space, curate the right product mix, and respond swiftly to changing guest preferences.
Innovative Retail Experiences - From bespoke design to ‘exclusive at sea’ brand concepts, we create engaging environments that surprise, delight, and drive performance - tailored to both our cruise line and brand partners.
True Partnership Approach - Everything we do is built on collaboration. We believe it takes true partnership to innovate, and we’re always looking to work with forward-thinking brands who want to grow with us in this exciting space.

Cruise is the fastest-growing sector in tourism - and at Harding+, we’re leading the retail revolution onboard. We’re always exploring new partnerships that align with guest needs and deliver standout experiences.

Starboard Group, the leading vacation retail curator since 1958, delivers memorable shopping experiences at sea and beyond. With dedicated business units for Cruise, Luxury, and Resort, Starboard provides bespoke retail strategies tailored for each partner. Recognized for setting industry standards, Starboard has earned accolades including the 2024 Frontier Awards’ Global Cruise Retailer of the Year. With headquarters in Miami and offices in Hong Kong, Shanghai, and Genoa, Starboard proudly operates within Global Travel Retail Holdings, LLC—a joint venture with LVMH and Gissy Investments, bringing craftsmanship, innovation, technology and service driving the future of vacation retail.

"At Starboard Group, we are committed to creating unforgettable vacation experiences for our guests. We strive to elevate every moment, which we call “curating a vibrant world.” Our goal is to transform everyday experiences into moments that matter because even the smallest moments are worth celebrating—especially when you’re on vacation! We are committed to upholding high ethical standards, promoting social responsibility and protecting the environment through our partnerships with suppliers, distributors, and subcontractors."