At Harding+, we are the only 100% cruise-focused retailer, partnering with 12 cruise lines across 80+ ships worldwide. Working with over 650 brand partners, we deliver experience-led retail designed around today’s cruise guest - bringing together insight, innovation and standout product to create truly memorable moments at sea.

As a global company with distribution hubs in three continents, we operate at scale while remaining agile curating tailored ranges that reflect each ship, itinerary and guest demographic. Our approach is centred on creating “wow” ranges and experiences that capture attention, drive engagement and deliver commercial impact for our partners.

With over 300 stores across 17,000m² of retail space and more than 6.6 million transactions annually, we offer brands a unique opportunity to connect with a highly engaged, captive audience. Through data-led decision making, we continuously refine our product mix and activation strategy, ensuring relevance and responsiveness to evolving guest needs.

From exclusive-at-sea concepts to immersive brand activations, we bring brands to life through retail environments that are engaging, experiential and seamlessly integrated into the onboard journey. Our collaborative approach means we work closely with partners to unlock opportunities, develop differentiated propositions and create meaningful connections with guests.

For brands looking to enter or grow within the cruise channel, Harding+ offers a platform to deliver impactful, experience-led retail built around what today’s guest truly values.