Alex Melendez is Director of Onboard Revenue Operations with Norwegian Cruise Line Holdings (NCLH). In this role, Alex is responsible for all Gift Shop & Retail Operations, Gift Shop Newbuild and Refurbishment projects and Port Shopping Operations across all three cruise brands.

Alex has over 20 years of experience in retail operations, customer experience and revenue growth. His background includes working with industry leaders such as Amazon, Reef Technologies, and Harding Retail. Prior to joining Norwegian Cruise Line Holdings, he held the role of Account Director for Harding Retail, where he was responsible for implementation of retail strategies, cruise line partnerships and incremental revenue development for new launches including Virgin Voyages, Seabourn Cruise Line and Norwegian Cruise Line.

Alex is an Air Force Veteran and holds a BS degree in Business Administration and a Masters degree in International Business from Florida International University.