Nicolas Hoeborn has been Managing Director of Heinemann Americas since April 2022. He rejoined the Heinemann Americas Inc. team in 2018 to assume his role as the Director Sales & Operations. He first joined Gebr. Heinemann in 2008 and served as Category Manager for Liquor, Tobacco, Confectionery, supporting the Wholesale Channel, and between 2011 and 2018 he gained experience on the vendor side within the Bacardi GTR team in several sales roles.

Nicolas started as Sales Manager for Bacardi in charge of the German customer base before taking over the France, Benelux, Italy Region.

In 2016, Nicolas was promoted to Senior International Key Account Manager in charge of the global Gebr. Heinemann Account focusing on setting and implementing sales and pricing strategies. A strategic thinker and accomplished team leader, he has continued his success in expanding Heineman Americas’ market reach. Nicolas has a degree in Business Administration from the University of Hamburg, and is fluent in English, German, and French.”