Based in Miami. A leader in brand development with experience in travel retail and local markets of the Americas for such companies as the L’Oréal Group, the Estee Lauder companies, and Majorica as of 2016. Elena has a rich portfolio of successful projects such as doubling the global cruising business for the Estee Lauder brands (Bobbi Brown, Tom Ford Beauty, Estee Lauder, Clinique, La Mer, Origins, DKNY, etc.); tripling Majorica business in travel retail, achieving #1 ranking for Majorica with Princess cruises by 2019, and many other. Professionalism, positive attitude, and global vision motivate and inspire. It has been a true honour to be inspired and to inspire the talents along my path.