Lisa Bauer was appointed President and Chief Executive Officer of Starboard Cruise Services in June 2019. A respected travel and cruise industry veteran, Bauer oversees all operations for Starboard and sister company Onboard Media, an integrated media company, comprising 2,500 employees working both on land and on board the ships of the companies’ eight partner cruise lines. Most recently, Bauer held the position of Vice President of Onboard Experience at Delta Airlines, responsible for creating the strategy to elevate the carrier’s onboard customer experience and improve its competitive advantage on the global stage.
Prior to joining Delta, Bauer was Executive Vice President of Global Operations and Chief Operating Officer for International Cruise & Excursions, Inc. (ICE), a global travel and leisure company with a worldwide network of innovative travel alliances. Before joining ICE, Bauer had a long and successful career with Royal Caribbean International.
She served as Executive Vice President of Global Sales and Marketing, overseeing worldwide marketing and revenue management as well the company’s tri-branded sales and marketing offices and international representatives. In this capacity, she played a key role in the company’s Asia growth strategy and regional team development.
Other positions held by Bauer at Royal Caribbean included Senior Vice President, Hotel Operations, responsible for hotel services, food & beverage, onboard revenue and entertainment, as well as Senior Vice President of Sales, directing North American sales activities.