Adrian Riches
Retail Operations Director
Dufry Cruise Services, LLC

Born in a small village on the North Norfolk coast in the United Kingdom, Adrian had a connection with the sea from a very early age, and an early interest in travel. Adrian studied at Loughborough College and started his career in retail department stores in the UK. Training as a Manager, Adrian gained experience in all departments from furnishings and appliances to fine jewellery, before making moving to a management position.

When a call came from a recruitment agency about a position on board cruise ships in retail, it was a very easy decision for Adrian to take, and that phone call has resulted in a 30-year career in the Travel Retail Industry. Adrian joined cruise ships and sailed around the world for 12 years before being offered a position ashore as a Sales and Operations Manager with what was then the Nuance Group, operating several ships from Ft. Lauderdale, Florida. Adrian relocated and achieved an MBA from The University of Miami. The Nuance Group sold the company to what was then Greyhound Leisure and Adrian joined that team for a short while before the formation of Starboard Cruise Services and was soon offered the position of Operations Director.

In 2007, Adrian decided to join Harding Retail based in the US to manage their US based business, but when a call came with an offer to join The Dufry Group to help expand their small portfolio of cruise ships Adrian could not resist the challenge. Since joining Dufry, he has been instrumental in the formation of Dufry Cruise Services and helped expand the business to 38 ships spanning six cruise brands. During his career, the industry has developed and changed to meet the insatiable demand by cruise guests for, bigger ships, new destinations and a constantly evolving cruise experience. Throughout this, Adrian has been a catalyst in adapting the retail offering on board and retail experiences to meet the expectations of cruise guests and cruise line clients that Dufry Cruise Services operates.