Based in Geneva, Adrian heads the largest in-house cruise retail operation in the world. With one of the most modern cruise ship fleets in the world, MSC Cruises’ global retail team operate as part of the larger MSC Group, the world’s largest privately-owned shipping company, with over 160 boutiques on 16 luxury cruise ships.
A further 130+ boutiques are in the pipeline on 13 additional ships.
With over 20 years of experience in retail management and over 12 years now in travel retail, Adrian is responsible for leading all aspects of the MSC retail business covering buying, operations, logistics and business development for nearly 200 premium brands.
Prior to joining MSC Cruises in July 2015, Adrian worked for over 7 years with Nuance / Dufry.