Steve Newbery, 54, is On-Board Commercial Director, Business Unit Channel for DFDS. He joined DFDS in March 2018, having previously been Food Beverage Retail Manager with Center Parcs UK.
At DFDS Steve has responsibility for all commercial activities including onboard concepts, food beverage and retail supplier relationships as well as onboard technology and marketing strategies on all UK to EU Passenger routes (Dover Calais Dover Dunkerque Newcastle Amsterdam Newhaven Diepoe) as well as Dunkirk to Rosslare in Ireland.
He says that the challenge that makes the role enjoyable is bringing modern food Beverage and Retail concepts to ferries, redefining the passenger ferry experience so it becomes a good alternative to air and rail travel.
The new Duty Free rules that have arisen from Brexit again gives him more scope to wow the passenger and bring ferry travel to the top of the list with new concepts, great retail savings and a modern, comfortable experience. “I want to make sure everyone knows they are on a DFDS ship with each one having the same look and feel albeit with small differences due to the layout and size”.